ServicesAudit, rebuild, maintain, report
Four things happen to your Google Business Profile, in that order. The first one is free, and it is what tells you whether the other three are worth paying for.
Every one of them exists because a profile left alone does not stay accurate — it degrades quietly, and the first sign is a quiet week.
How it works
The four stages
Nothing here is a package you have to take whole. The audit stands on its own, and plenty of businesses take the write-up and fix it themselves.
Audit
We open your Google Business Profile the way a stranger does, on a phone, and write down what we find: the fields left empty, the details that are wrong, the photos that stopped in 2021, the reviews nobody answered. Then we look at the businesses currently ranking above you and say what they have that you do not. It costs nothing and the write-up is yours whether you go further or not.
Rebuild
The listing gets filled in properly. Primary and secondary categories chosen for the searches you actually want, services and attributes completed, a business description written, hours corrected including the holiday ones, and the photo gallery restocked. The citations around the profile — your name, address and phone as the rest of the web states them — get corrected to match, because a listing contradicted elsewhere is a listing trusted less. Most of the value on this page is in this stage, because most profiles have never had it done once.
Maintain
A profile is not a project, it is a thing that goes stale. Hours change, a bank holiday arrives, a review lands at 11pm, Google adds a field nobody told you about, somebody suggests an edit to your address and Google accepts it, a directory still lists the phone number you replaced in March. This is the part that does not finish, and it is the part that gets dropped when it is one more job on a manager who already has forty.
Report
Once a month, in plain English: what changed on the profile, what came in, what was answered, and what we would do next. No dashboard you have to learn and no metric picked because it happened to go up.
What we manage
The fields, one by one
Your Google Business Profile — the listing Google shows in Search and Maps, formerly called Google My Business — has more fields than most owners have ever seen. This is the part we take off you.
A listing with nothing missing
Every field Google exposes on your Business Profile, filled in: categories, services, attributes, the business description. Google favours complete profiles over half-finished ones, and most profiles are half-finished.
Details that stay right
Opening hours, holiday hours, phone, address and categories, kept current. “Open now” is often the whole decision, and a profile that says you are shut when you are open loses the customer silently.
Photos that keep it alive
A steady supply of current photos, so somebody deciding between you and the shop next door can see what they are choosing. An empty gallery reads as closed.
Reviews, answered
Incoming reviews tracked and replied to — the good ones and the awkward ones. The rating beside your name is the first thing a stranger reads about you.
Citations that agree with you
Your name, address and phone number as they appear beyond Google — Apple, Bing, Facebook, Yelp, the directories that matter. Contradictions across them read as doubt about who you are, and they accumulate quietly after a move or a rebrand.
Found in the local pack
The three businesses Google shows above the map are the ones that get tapped. Everything above is in service of putting you there when somebody nearby searches.
Access
You keep the keys
A profile you cannot get back is a profile somebody else owns.
Google Business Profile has a manager role designed exactly for this arrangement. You stay the owner of the listing. We are added as a manager, which lets us edit the profile and answer reviews and nothing else, and you can remove that access yourself at any time without asking us and without losing anything. Every change we make is to your listing, on your account, and it stays there if you stop.
If your profile is currently unclaimed, or claimed by an agency or a former employee nobody can reach, sorting that out is part of the rebuild. It is more common than you would think and it is usually fixable.
Tools
A service, not software
Most of what is sold in local SEO is a dashboard. This is deliberately the other thing.
Local SEO tools — BrightLocal, Whitespark, Localo and the rest — are respectable instruments, and none of them do the work. They find the citation with your old phone number; somebody still has to fix it. They chart your ranking falling; somebody still has to work out why. They remind you a review arrived; somebody still has to write back. They are priced like software because that is what they are, and the hours the dashboard surfaces are still yours to spend. BrightLocal knows which part is worth the money, too: its own done-for-you service starts at $1,299 a month, priced for brands.
GBizPro is the somebody. If you have the hours and enjoy the dashboard, a tool is genuinely the cheaper way to do this. If the listing has been on the to-do list since spring, it is not — an instrument that is not picked up measures nothing.
Scope
What this is not
The fastest way to lose a customer in this industry is to let them believe something that was never promised.
We do not guarantee a ranking
Local results differ by searcher, by phrase and by where the phone is standing, and Google sells no way to buy a position in the local pack. Anyone guaranteeing you first place is either misunderstanding that or hoping you will not check.
We do not touch your website
This is profile management. A website rebuild, hosting, ads and email are all somebody else's job, and pretending otherwise is how an invoice grows a tail.
We do not buy or write reviews
Both are against Google's policy and both are detectable. What we do instead is on the reviews page, and it is slower and duller and it works.
We do not need your passwords
Google Business Profile has a manager role built for this. You add us as a manager, you stay the owner, and you can remove us in two clicks without anybody having to hand over an account.
Start with the audit
It is free, it takes us a day or two, and it tells you exactly what is wrong with your listing whether or not you ever pay us anything.