WebsitesWhat the website link on your profile lands on
Google puts a website button on your listing, and a well-kept profile earns taps on it. What loads next either finishes the job — hours, prices, the menu, a phone number that dials — or it is a page nobody has opened since 2016, quietly undoing the work the listing just did.
Six designs below, one per trade. This is the work — what the $19 five-page website is actually built to look like, with the fifth page and the first screenful decided by what that kind of business is selling.
What you get
Five pages, and the fifth is the interesting one
The product is a five-page business website for $19, one time, available as an add-on with any plan. Four of those pages do the same job in every trade; the fifth is where the six designs below actually differ.
Home
The first screenful carries what a stranger came to check: what you do, where you are, when you are open, and the phone number as a link that dials rather than as text they have to copy out. Everything else sits below that, because most visitors never scroll past it.
About
The page that answers whether this is a real business run by real people. A photograph of the premises, who owns it, how long it has been there, and the same address and phone the profile carries — this is the page most often read in the minute before a first call.
Services
What you actually sell, written as the things customers type rather than as categories. It is also where the entries on your profile’s services list get repeated in full sentences, so the listing and the site describe one business instead of two.
Contact
Address, phone, opening hours, a map, and a short form for the people who will not ring anybody. The hours here have to match the profile exactly; a site advertising Sunday opening beside a listing that says otherwise is a contradiction the customer finds before Google does.
And one more
The fifth page is chosen for the trade: a menu, a price list, a new-patient page, a stock list, the towns you cover, a class timetable. It is the page that does the selling, and it is the reason there are six of these rather than one.
The six
One design per trade
Each one is the build for a different trade, with its fifth page named underneath and three notes on why it is put together the way it is. The trade decides the layout, not the other way round.
- emberstreet.example
Restaurant and takeaway
Ember Street Kitchen
Fifth pageThe menu
A takeaway is chosen in under a minute by somebody who is already hungry and already parked, so the closing time and the order button sit above everything else. The fifth page is the menu, set as text rather than as a photographed sheet of paper, because a PDF menu on a phone is a pinch, a drag and a lost order.
- Kitchen hours go in the header, not the footer — at 9.40pm the only question being asked is whether you are still cooking.
- The menu is the fifth page and it is real text, so a phone can read it and Google can index the dish names people search for.
- Food photographs run across the home page in the same crop as the profile gallery, so the listing and the site look like one business.
- fadehouse.example
Barber and salon
Fadehouse Barbers
Fifth pageThe price list
Three shops on the same street cutting the same hair for roughly the same money means the site has one job: how much, and can I come now. The fifth page is the price list, written out service by service, because the call it saves is the call the customer was never going to make.
- The booking button is pinned to the bottom of the screen on a phone, so it is reachable from any point on any page.
- The price list is the fifth page, and every service on it matches the services listed on the Google Business Profile word for word.
- Sunday and late-night hours are stated in the header, since on that street they are the entire difference between three shops.
- alderwaydental.example
Clinic and practice
Alderway Dental Practice
Fifth pageThe new-patient page
Half of these visits begin because something hurts at an hour nobody planned for, and the visitor is checking two things: whether you are open and whether you will take them. The fifth page answers the second one — what happens at a first appointment, and whether the list is open at all.
- The out-of-hours number sits in the header on every page, because the person who needs it is not browsing.
- The new-patient page is the fifth page and it says plainly whether the practice is accepting patients — the most common wasted phone call in healthcare.
- Step-free access, parking and which entrance to use are stated near the top, matching the accessibility attributes ticked on the profile.
- brackwellhardware.example
Retail and trade counter
Brackwell Hardware & Trade Counter
Fifth pageThe stock list
Most of this trade is unplanned — somebody a hundred metres away who did not set out to visit you. The design is built around the thing rather than the shop, so the fifth page is a stock list naming the brands and categories people actually type, and the home page shows them the door they are looking for.
- A current photograph of the shopfront runs across the top of the home page, because retail loses people on the last thirty metres.
- The fifth page lists what is stocked, by brand and by category, which is what makes the site eligible for product searches nobody thinks to run on a shop name.
- Trade counter hours are given as a separate row from the shop's, because they are different and the trade customer arrives at seven.
- thorneelectrical.example
Tradesperson
Thorne Electrical Services
Fifth pageThe areas covered
A tradesperson has no shopfront, so the website does the job the premises would: proving you exist, that you are qualified, and that you will drive to where the customer is standing. The fifth page is the areas covered, named one town at a time, because “and surrounding areas” is what everybody writes and nobody searches.
- The phone number is a tap-to-dial link in the header — nearly every enquiry in this trade is a call, and a number set as plain text is a number retyped wrongly.
- The fifth page names the towns and villages covered rather than drawing a circle on a map, so a search for a specific town has something to match against.
- Qualifications and certificates appear as short labels near the top, since a stranger deciding whether to let somebody into the house checks that first.
- halyardfitness.example
Gym and studio
Halyard Fitness
Fifth pageThe class timetable
Nobody joins a gym because of a photograph of a rowing machine. They join because the class they want runs at a time they can actually make, so the fifth page is the timetable and the rest of the design points at it.
- The timetable is the fifth page and it is written as text with days and times, so a phone can read it and a change does not mean redrawing an image.
- Staffed hours and opening hours are shown as two separate rows, because they are two different facts and the profile carries both of them.
- Joining is one button repeated on every page, rather than a form that asks for a phone number before it has told anybody the class times.
Why six
Four things change between one trade and the next
The layout is not redrawn from scratch for each business. What changes is which facts get the first screenful, and that is decided entirely by the question the visitor arrived holding.
The fifth page
A menu, a price list, a new-patient page, a stock list, an areas-covered page, a timetable. It is the only page whose subject is not fixed, and in most trades it is the second page anybody opens.
What sits in the first screenful
A takeaway leads with the kitchen’s closing time. An electrician leads with the towns he will drive to. Same slot on the page, entirely different fact, because the person reading it is deciding something different.
How they get in touch
A tap-to-dial number for the trades and the clinics, a booking link for the barber, an order button for the kitchen, a form for the people who will not ring anyone. Which of those goes first is a design decision, not a preference.
The proof a stranger needs
Parking and step-free access for a practice, a trade account for a counter, certificates for an electrician, staffed hours for a gym. These sit as short labels near the top rather than as a paragraph halfway down, because the paragraph does not get read.
The pair
The site and the profile have to say the same thing
This is why the website is sold alongside profile management rather than as a product of its own.
Your name, address, phone number and opening hours appear on the listing and on the site, and Google reads both of them. When the two disagree — an old number left in the footer, Saturday hours corrected on the profile and never on the page — that is one more thing Google has to resolve about who you are, and it resolves ambiguity by trusting the business slightly less. Building the site from what the profile already says is the cheapest way to avoid opening a new contradiction on the day you launch. It is the same argument the citations page makes about directories, applied to the one listing you control outright.
And the tap has to land somewhere. The website button is one of the most-used things on a Google Business Profile, and what loads decides whether the search ends in a phone call or in a return to the results. A site that takes six seconds on a phone, or that opens on a photo carousel with the address three scrolls down, wastes a tap the listing worked for. Five pages that load quickly and answer the question is a low bar, and a great many high-street websites do not clear it.
The money
Nineteen dollars, once
The figure is published on the pricing page, and it is the whole figure.
$19, one time
One payment for the five-page website. It is not a monthly fee and it is not a deposit against something larger, and there is no upgraded version of it further down the price list. A cheap headline with an expensive real product hiding behind it is the oldest trick on a pricing page, and this is not one.
An add-on with any plan
The website goes on top of whichever plan you are taking — Essentials at $89 a month, Managed at $179 a month, or Multi-site from $129 per location, per month. The $19 is charged once, and it does not change what the plan itself costs.
What has no price here
Five pages, written and built around what the profile already says. Anything outside those five pages — a shop, a booking system, a domain name, hosting — is not on the price list, so it is not promised on this page either. When there is a published price for one of them, it will be published rather than quoted.
Questions
The five-page website, explained
How much does the five-page website cost?
$19, one time. GBizPro's Premium 5-Page Website is a single charge of $19 for a five-page business website — home, about, services, contact, and one more page chosen to suit the trade — and it is available as an add-on with any GBizPro plan. It is not a monthly fee and there is no second, dearer version of it.
What are the five pages?
Home, about, services, contact, and one more page chosen for the trade. That fifth page is a menu for a takeaway, a price list for a barber, a new-patient page for a practice, a stock list for a shop, an areas-covered page for a tradesperson, or a class timetable for a gym. The other four do the same job in every trade; the fifth is the one that does the selling.
Will this replace the website I already have?
No. The $19 website is a new five-page site built around what your Google Business Profile already says, rather than a takeover or a rebuild of a site you already run — profile management deliberately does not extend to an existing website. If you have a site you are happy with, keep it. The add-on is for a business whose profile links to a weak page, or to nothing at all.
Can I buy the website on its own, without a plan?
It is offered as an add-on with a GBizPro plan rather than as a standalone product, so it sits alongside profile management on Essentials at $89 a month, Managed at $179 a month, or Multi-site from $129 per location, per month. The $19 is a single one-off charge on top of the plan, and it does not change what the plan costs.
Why is the design different for each trade?
Because the visitor arrives with a different question in each one. Somebody looking at a takeaway at 9.40pm wants the kitchen's closing time; somebody looking for an electrician wants to know whether he drives to their town; somebody looking at a gym wants the class timetable. The fifth page changes outright, and so does which fact occupies the first screenful, how the enquiry is made, and which short proof labels sit near the top.
Do the website and the Google Business Profile have to match?
Yes — the name, address, phone number and opening hours should read the same on both. Google reads your website as well as your listing, and a contradiction between them is ambiguity it has to resolve, which it does by trusting the business slightly less. The five-page website is written from what the profile already says, so the two agree from the day it goes live rather than drifting apart from it.
What if my trade is not one of the six shown?
The six are the trades where the differences are clearest, not the limit of who the website is for. The fifth page is chosen for whatever the business actually sells — a funeral director's what-to-do-first page, a driving instructor's lesson prices, an accountant's deadlines page — and the home, about, services and contact pages do the same work in every trade. The price is the same $19 either way.
See what your profile currently links to
The free audit goes through your Google Business Profile as it stands, including where the website link goes and whether the details it lands on still agree with the listing. It costs nothing, and the write-up is yours whether you buy anything or not.